Almost no brand identity that's launched these days isn't on some level picked apart and accused of being genitalia. People have become so terrified of anything that's uncertain, Peter says. The power of the talent has been undercut by someone shooting something on an iPhone or looking like a swastika he adds.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.