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17min chapter
Juro: Tom Bangay on building customer personas and creating content for their target market
Content, Briefly
Building a Strategic Content Framework
This chapter explores the critical challenges of sourcing subject matter experts for effective content marketing in SaaS companies. It emphasizes the evolution of content strategies from basic blogging to creating valuable, revenue-focused resources while highlighting the significance of community engagement and data-driven decisions. The discussion also touches on the importance of understanding customer personas and how to foster trust within online communities for better marketing outcomes.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode