RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
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How to Drive Demand Generation With a CRO
If you look at it between of all the marketing spent events lead gen digital advertising not excluding headcount and tech costs then you can see this is like what the efficiency of our overall spend is right now. For every dollar we spend on marketing we get this much on pipeline. You could also look at it as cost per qualified opportunity with many which many companies do when you get some cost per qualified OpportunityWhat you're gonna most likely find is hey We're spending way too much money for a qualified opportunity based on our win rates and our allowable CAC. And there's more and more people waking up and saying oh, you know, it shouldn't be like this, you know We should rather
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