Author and Journalist Joe Conason
The Al Franken Podcast
Fundraising Tactics and the Rise of the Religious Right
This chapter explores the historical development of direct mail fundraising, spotlighting early influencers like a dubious preacher and key political operatives. It examines the origins of the religious right in America, connecting figures such as Jerry Falwell to fundraising strategies and the backlash against civil rights. The narrative critiques the impact of prosperity gospel and unethical political lobbying, shedding light on how fundraising initiatives have shaped political landscapes from the 70s to the present.
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