Using Third Party Stories to Wrap Up Direct Response Messages

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long.

We discuss:

• The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
• How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
• Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at

Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there.

Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice