Geniuses Of Copywriting cover image

Sue Rice

Geniuses Of Copywriting

CHAPTER

Using Third Party Stories to Wrap Up Direct Response Messages

"I've spent a long time trying to figure out how to take the power of direct response and make it feel, am just a little bit more contemporary," he says. "When your story is unconnected that by just supposing a completely unrelated story to what you're doing, or the challenges that you meet for your prospects, or the product that you've created, it's when people like, wow, i never thought about it that way."

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