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The celebrities investing in alcohol brands
Business Daily
Celebrity Investment in the Wine and Spirits Industry
A lot of celebrities are sort of turning to it now as an investment. Believability is key and can make the difference between bubbling over and fizzling out when it comes to celeb-owned brands according to Bethany. I'm seeing brands getting stuck in the middle and only the strong survive. This will not go on for much longer with the celebrity liquor brands.
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