833: The Four-Step Process to Influencing People and Decisions with Andres Lares
How to Be Awesome at Your Job
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Are You Taking as Many Shortcuts as You Can?
Sally Kohn: I'm so excited to hear your insights on persuasion. Would you kick us off with a particularly striking, fascinating, mind blowing counterintuitive discovery you've made in this domain? No pressure. So that's it. We can packed up and go. Well, I really want to dig into that. The thing that struck me and sticks with me is essentially kind of a quote we use in our trainings that has been around really since Aristotle. He said people make decisions emotionally and then they justify them rationally. And there's always that aspect where our brain is taking that shortcut and almost it doesn't matter what the word comes after.
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