i think the book does a really good job of giving us those insights that we might not otherwise see unless we're really kind of looking for them. As you say, there's a bit more of this kind of telash t, this critical thinking about tech, going on to day. But it still is, i think, a minority view in most of the kind of reporting and writing about technology. Yes, i think it's definitely gaining a critical mass. And just a few years ago, just last year, the idea of regulating the tech industry was still far off.