Is Nielsen Taking a Long Time?

Nielsen lost its MRC accreditation a couple years ago, which still hasn't gotten back. Some programmers say that not all alt measurement providers are ready to be deemed currency this year. But I think Nielsen got a lot of flack because it's been saying 2024 since 2021. So when you really compare it to what the industry realistically expects in terms of currency standards, it's Nielsen is not really that far off.