How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
How to Stand Out in the Competition
It's interesting to hear that 70% of your briefs focus on Gen Z, because look, I'd imagine 70 plus percent of the world's wealth and money is actually with people over the age of 60. Also, average age 35 to 40, I would have thought it would have been younger. And I think holding company agencies can be a little bit different, but many agencies, the average age is like 20.I'd love to hear you talk through a couple of campaigns. So let's start with the campaign that you think has been the most awarded or that was the most effective. Look through that one, how it happened, how the strategy just contributed, and what the results were
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
