2min chapter

The Synopsis cover image

Company. Costar Group: From Basement to Billion Dollar Global Real Estate Authority

The Synopsis

CHAPTER

Navigating Apartment Advertising Strategies

This chapter explores the intricacies of direct response advertising in the real estate sector, particularly in the context of apartment hunting. It highlights the advertising strategies employed by platforms like Apartments.com and Zillow, while discussing user behavior and the challenges of tracking across different sites.

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