From developer to CMO — Archana Agrawal’s marketing lessons from Airtable & Atlassian
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Is There a Playbook for Developer Marketing?
Osawel: The last ten years, the this big push towards product led growth has made more general marketing resemble what might have used to been defined as developer marketing. And it's all converging. But there are still large differences between developers and non-developers. Osawel: My p m m teams are organized based on the stage of the funnels that they're working on. Or when you think about setting up north star metrics or goals for the team, you actually think about the surface areas that they're worked on and set up goals according to that.
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