
AI meets tech's friction paradox
People vs Algorithms
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The Importance of Friction
The idea of friction is that we want the shared experience of experiencing something together. Friction sometimes, I would call it like a packaging friction. We definitely added animations and little flourishes in places that added good friction because we felt it helped the brand or storytelling. The storytelling is friction. And so everyone gets at the same place individually. But who wants to be replaced by an AI thinking that culture will become entirely created for you individually?
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