
64. A Circular Approach to the Customer Lifecycle w/ Wes Schaeffer
The Customer Experience Podcast
00:00
The Two A's of Marketing Automation
The things people pay for, they do go hand in hand. There's no faking the time and attention it takes to write you a handwritten note or send you a truly personal video. Those are the deepest human needs is to be seen and appreciated. Let's go to another A that is actually in some ways, depending on how well or how poorly it's executed could be the opposite of that.
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