The Highest Cost Per Lead

It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021.

In this episode, I'm sitting down with our Chief Creative Officer, Matt Johnson and we share the success behind our most profitable ads (even as ad costs rise). Because with the right processes and strategy, you’ll know when to turn off an ad, when to spend more money, and what to focus on for the best results. So tune in to learn our philosophy on profitable ads and what’s working NOW, how the iOS update has affected ads and what to do about it, the process we follow for optimizing an ad, and our BEST creatives and ads to date. Plus, you'll get the inside scoop into how we turned $700k in ad spend into $2.4M!

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