The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6Sense

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Engage Your Prospects Dynamically and Effectively

We're not going to send an email unless we know the keyword that that prospect cares about. We know where they are in their buying journey so we can be highly relevant. And of course, again, using the keywords refreshed multi persona. So truly is looking at an account, not a lead or contact.

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