Direct Marketing Dynamics in Farming

This chapter examines the balance between wholesale and direct-to-consumer sales in the farming industry, emphasizing skill development and relationship building with clients. It discusses various strategies to maximize revenue from existing accounts while nurturing important connections, despite the challenges faced in scaling production and navigating the supply chain. The conversation highlights the speaker's personal experiences as a family farmer, advocating for a sustainable approach to business that aligns with individual strengths and interests.