Keep Them Coming Back with Proven Client Retention Strategies
The Home Service Expert Podcast
Enhancing Customer Engagement and Talent Recruitment
This chapter analyzes the rising costs of paid search marketing and emphasizes the need for improved customer communication tools, such as advanced thermostats, to enhance client retention. It explores the characteristics of high-performing individuals in sales and discusses the challenges of talent recruitment in the home service industry, focusing on the need for structured training and accountability. Additionally, the conversation highlights the importance of proactive customer service and innovative operational strategies to drive efficiency in contracting.
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