Kenneth Cole: Kenneth Cole
How I Built This with Guy Raz
00:00
Fashioning Change: AIDS Awareness and Responsibility
This chapter delves into the speaker's profound connection to the AIDS crisis in the mid-'80s, shaped by personal loss and the urgent need to confront stigma. They recount a pivotal ad campaign involving iconic supermodels that aimed to raise awareness and foster a sense of vulnerability and community amidst the epidemic. Additionally, the chapter touches on the evolution of the speaker's business approach, highlighting a shift towards a more socially responsible and consumer-focused model during the changing landscape of the '90s.
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