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PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2)

Firing The Man

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Having a Great Negative List Can Save You a Ton of Money

A negative list is a ten to 20 to 50 keward long phrase list. You're going to find a sencs that you can then target later on with like product targeting ads, like we talked about earlier. So coming up with a list of 20 to 50 of those phrased negative keywards that you absolutely don't want to show it for and then putting those into your auto campaigns can save you a tone of money.

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