Featured interview: Godiva CEO Nurtaç Afridi
First Move with Julia Chatterley
00:00
Goddiva Chocolate
Chocolate is a very interesting category. People consume chocolate when they are sad, when they are stressed, when they're happy. It's a very resilient category and during COVID, we have seen lots of consumers looked for a quality chocolate product. Today, this trend continues especially when the self-care trend is growing. people rather look for quality than low prices. One thing that we will not compromise will be the quality of our ingredients,. The quality of our processes and the artistry of our packaging.
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