S2 E49 - $1,000 Says You Can’t Show Me a Profitable Lead Gen Program - Carl Ferreira
Stacking Growth | The B2B Marketing Podcast
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What's Your Content Strategy?
Your content strategy should be, figure out something valuable that you can educate your target audience on. Say it every day consistently in the channels where your audience hangs out without any obligation to give an email address or whatever. Versus sit around in a room for a few months and package up some insights that tend to be not great insights because you don't actually know what your audience needs under. Only one out of 100 people that see this are going to fill out the form.
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