The WARC Podcast cover image

WARC Talks: New thinking in reach

The WARC Podcast

00:00

What's Next for Right Reach?

The next thing for right reach is exporting the concept. What I mean by that is working out how right reach works in other markets. So we've got a common currency that's right reach that's valid across multiple markets. How do you then maximize create plans to maximize right reach country by country? If it's a fragmentation busting tool, it's got to keep up with fragmentation itself. Right, reaching the metaverse. You heard it here first, maybe one day.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app