
WARC Talks: New thinking in reach
The WARC Podcast
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What's Next for Right Reach?
The next thing for right reach is exporting the concept. What I mean by that is working out how right reach works in other markets. So we've got a common currency that's right reach that's valid across multiple markets. How do you then maximize create plans to maximize right reach country by country? If it's a fragmentation busting tool, it's got to keep up with fragmentation itself. Right, reaching the metaverse. You heard it here first, maybe one day.
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