9min chapter

Catalyst Podcast cover image

Making Sense of Capitalism and Ethics: A Conversation with Christian Madsbjerg

Catalyst Podcast

CHAPTER

Understanding Humans to Inform Product Development

This chapter discusses how Red Associates, a management consultant firm, utilizes experts in fields like anthropology, psychology, and philosophy to study and understand humans in a unique way. They emphasize the importance of designing user-centric solutions for products like cars, phones, and software. The chapter also explores the process of sending philosophers into management environments and the challenges they face in adjusting to practical realities while still offering valuable solutions.

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