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3min chapter
Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing
BUILD with Blake Bartlett
Marketing Developers - Is There a Silver Bullet?
There is no silver bullet to doing mass develop racquisition at scale. From a content perspective, it's like taking that tone that's very direct and not z. Community marketing so developers can be incredible evangelists of your brand. And sometimes making a community happy means that you don't do things that are directly related to your product.
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