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3min chapter
Lessons Learned Growing Successful Marketplaces w/ Mike Duboe, Lenny Rachitsky, & Dan Hockenmaier
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Is Paid Marketing the Only Way to Accelerate Growth Early On?
Mike Gas: Some companies that really bootstrap growth early on with paid marketing. He says unless you have the economics to make your cacks work at much worse levels than they look, those games typically don't end well. Dan Ockenmir: If you're in business that has real network effects, it's the only case where your ry on something like paid marketing may actually get better over time.
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