How to Scale a Productized Service

Dan Norris started a company called WP curve that provides product type services. Dev Raj: The best productized services come from people who understand an industry well enough to know the weaknesses of the service providers in that industry. Ian: Is it better to immediately pitch prospective clients on a high paying high value monthly plan? Or is it better to get them in the door quickly with something small and then upsell into the bigger retention program?"