Ancea ikea leftyo and is like, well, i shouldti. But will let me answer your other question about tests, about button testso what tests, or how do you know it's a good test? That was one of jim's questions. Wae, we just kind of humor him. We just kind of try to move on after he's asked a question. If you want to be that kind of guestthe go for it. No, i am deeply, deeply sorry for all my adobe friends and families, but i am not a san of the goci. I am env t only fofectorial. And in fact, if you
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)