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Handling EVERY Sales Objection with Alex Schlinsky

The DigitalMarketer Podcast

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The Utility Is an Important Piece of Urgency

Marketing expert and psychoanalyst erikbern shares his insight on the p a c model. It posits three ego states you speak to for every single person that you're communicating with. Every communication includes these three ego states, which is the parent, the adult and the child. The hy is where you get the more you understand your avatar, the better you can help them achieve their goals.

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