What Is E-E-A-T? And How to Optimize For It
Content and Conversation: Organic Growth Insights from Siege Media
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The New World of SEO
A-B testing two versions of a site. One has like lower font size and there's, it's interesting we're going to test essentially the no brainer is that higher font size is more helpful. There's a possibility that in some ways you might actually find lower, less reading might actually drive conversion up. Those are some actionable things. 1% improvement across 100 million pages is a large impact on search. That older school transactional optimize the numbers person is just maybe not as successful today.
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