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How NCAA athletes are navigating the Wild West of "NIL" deals

Creative Control

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Introduction

Over the past year, you might have heard the phrase, name, image and likeness quite a bit in the news. The governing body for collegious sports has changed their rules around athletes earning money on their name, images and likeness. Former university of central florida football player donald dela hay made headlines a few years ago when he posted a video about losing his scholarship because he was revenue from his utue content. Consequences are, no more college football, since i can't play college football, no more scholarship n eligible to pay for school.

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