The Ditaro Effect

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The suburbs are a breeding ground for the ditaro effect. The reason most startups fail isn't that the tech needed to build them doesn't exist. It's that the entrepreneur didn't find something the customer hated doing enough to pay someone else to do for them. That moment, the yelp for his wife and I, needs to be the center of your business.

Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.