B2B Marketing Leaders Aren't Reading Marketing Books

The answers that we get to those 15 questions from 100 different B2B marketing leaders are effectively going to fuel our content strategy for all of 2021. So as an example, two of the insights that we've already pulled and we've only done 59 interviews so far, we're planning to do 100. But two insights, one is that marketers marketing leaders don't seem to read marketing books. The second insight is that when I ask them what are the KPIs that your CEO is looking at regularly, almost all say it's something related to revenue.