Uncensored CMO cover image

How not to plan - Les Binet & Sarah Carter

Uncensored CMO

00:00

John Lewis - Is There a Return on Investment?

John Lewis has always used econometric modeling as their primary way of measuring the financial payback. That's the central way they measure their sort of ROI. But when we put together our case studies, we look at a whole range of different kinds of evidence from online responses to store footfall and everything else. I think the very central core of it is there's a demonstrable, demonstrable financial ROI.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app