The Importance of Sales & Operations Planning in Today's Economy

In this insightful episode, I sat down with Imane (Amy) Sabeh, the Director of Global S&OP at KBI Biopharma and my co-author of the latest book Practical Guide to Sales and Operations Planning (S&OP/IBP). Together, we unveil what readers can expect from this timely and essential guide that’s flying off the shelves. Discover why this book is perfect for the current landscape, what makes it a must-have resource, and gain a behind-the-scenes look at the purpose and thought process behind its creation. Whether you’re new to S&OP or a seasoned professional, this episode will show you why this guide should be on your reading list!

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