Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Alex Buckles: Becoming a Problem Solver Through Partner Relationships

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Building Strategic Partnerships in Sales

This chapter discusses the transition from a 'growth at all costs' mentality to a strategic approach in forming partnerships within the sales ecosystem. It emphasizes the importance of proactive communication, relationship-building, and providing value despite limited resources. The speaker shares personal experiences and practical strategies for navigating account management and enhancing collaboration among partners.

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