Managing Public Identity and Personal Brand

In this engaging conversation, Goldie Chan, a brand and storytelling expert, discusses the nuances of introversion, personal branding, and the dynamics between introverts and extroverts. She shares insights from her new book, ‘Personal Branding for Introverts,’ and emphasizes the importance of networking, small talk, and setting expectations in professional environments. Goldie also draws parallels between historical figures like Cleopatra and modern branding strategies, while encouraging listeners to embrace their unique identities and take risks in their careers.

“Community is essential for introverts.” 

“Introverts often grow up feeling out of place.” 

“Personal branding is not about being someone that you’re not.”