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Rob Lowe, Senior Global Director for Digital Consumer Engagement, LEGO

#Kidtech

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What Are the Top Two Things You've Learned Over the Last Two Years?

I think to be more ruthless about things that aren't working. I think we were extremely worried about the constraints we were adding in towards kids. Most of these kids actually haven't got social media accounts. So you're, this is their first exposure to something like this. And secondly, those kind of constraints breed a lot of creativity. We are adding in new technology where we are going to do image recognition. That's basically trying to have a no machine so that it can auto reject anything that is blurry or has a child's face in it.

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