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Episode 031 - Applying Value Paths to OOUX with Samuel Hulick

The Object-Oriented UX Podcast

CHAPTER

The Importance of Business Powering Outcomes

If you if you're getting a lot of volume and you're having a lot of users just kind of going through your system on on an ongoing basis. That makes it a lot easier to take a quantitative approach where you can do some qualitative research. And, and like so just looking at the proportion of people who say that they're here for x versus who say they'rehere for y or z. Of those people which of them convert better tend to pay us money better over time.

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