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How Startups Should Think About SEO from Shopify's Former Director
The Breakout Growth Podcast
Is There a Role of SEO for Integrators?
For the integrators, the role that SEO would play is more in creating content around their category. Technical SEO, including side speed, including internal linking, you know, crawling, all these kind of technical factors matter mostly for aggregators. For an Integrator who sells to other enterprises and has a strong component of sales, like a Salesforce for example., they should not be thinking about it as much by any means. And on the other hand, when you create the content yourself, it's all about content marketing, building a strong brand, building backlinks, and then having what we call unique content which is really non-commoditized content.
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