16min chapter

Customer Success Talks cover image

Mastering Storytelling in Customer Success | Christine Naidu

Customer Success Talks

CHAPTER

Empathy and Storytelling in Customer Success

This chapter explores the essential role of storytelling in customer success, particularly during sensitive business situations such as layoffs and contract renewals. The speakers discuss leveraging AI tools like ChatGPT to enhance communication strategies, emphasizing empathetic messaging that resonates with clients. They share practical examples and highlight the effectiveness of video messaging and refined storytelling techniques to foster meaningful connections and improve customer engagement.

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