18min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating Sales Procurement and Strategy

This chapter explores the essential role of procurement in the sales process, highlighting the necessity to identify the decision-maker for contract approvals. Through personal anecdotes and discussions on discounting strategies, the importance of aligning sales efforts with market segments is emphasized. The speakers address common pitfalls in sales engagement, advocating for thoughtful approaches that foster successful buyer-seller relationships.

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