AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Unpacking Customer Promises in B2B
The WARC Podcast
Exploring Effective Strategies for B2B Audience Engagement
This chapter explores the differences between advertising and brand communications in the B2B context, emphasizing the importance of innovative outreach methods. It advocates for a nuanced approach to effectively engage B2B audiences beyond traditional media, highlighting the value of industry events and tailored tactics.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode