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13min chapter
What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
Sweathead, A Strategy Podcast
Navigating Marketing's Toxic Elements
This chapter explores the toxic environment within the marketing community, where seasoned professionals often become critical of newcomers. It highlights the importance of positivity and collaboration, emphasizing strong relationships in achieving successful outcomes. The discussion also examines the necessity for strategists and creatives to respect each other's roles and work together to foster creativity.
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Discover
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