Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
The Importance of Providing Evidence That It Works
I was buying into the person there, you know, the questions they asked. And then I got together with the team and we went back and looked at the power points. The PowerPoint didn't match up to how I felt the meeting had gone. It's definitely a technique, isn't it? Is that so much of,. you know, how we feel comes through, it's not what's said. That was the great, the famous Maya Indeed on the tube.
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