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Spotify
Spotify is a pure content aggregator so the cost of content will keep going up for a period of time. If you have exclusive content, you can sell that on Spotify and they take 15% the first year and then it's 30% afterwards. Being on the app is very powerful because they control the discover function. The loyalty of the listeners is to the content creator not to the channel. So if Jorogan or Stig U decide to go out of Spotify and go on YouTube only, I will listen to you on YouTube. Do you love our show? Join over 30,000 readers at theinvestorscom podcast.