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Why Playing the Villain in Marketing Actually Works with Brian Massey

The Agents of Change Digital Marketing Podcast

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Navigating Ethical Marketing

This chapter explores the fine line between strategic marketing and manipulative tactics that businesses may unknowingly employ. It illustrates how brands can embody villain or anti-hero archetypes while prioritizing authenticity and storytelling in their messaging. The discussion emphasizes the need for clear communication and understanding of the target audience to effectively attract the right customers and maintain ethical marketing practices.

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