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9min chapter
#734 - Dean Phillips - Just How Broken Is American Politics?
Modern Wisdom
The Creation of Belvedere Vodka and Disruptive Luxury Marketing
Dean Phillips shares the story of how Belvedere vodka was created, including the discovery of beautiful packaging and a disruptive idea that led to the world's first luxury vodka brand. He also discusses the competitive relationship with Grey Goose and the success of both brands.
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