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3min chapter
Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
The Digital Marketing Podcast
Engaging Gen Z Through Authentic Marketing Strategies
This chapter explores Gen Z's changing preferences for beverages, particularly their shift away from high sugar drinks towards healthier options. It also discusses a Halloween marketing campaign that prioritizes authentic collaborations over traditional advertising techniques, highlighting the importance of genuine connections with consumers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode