How to Anticipate How Many Units to Get

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We have a full merchandising team where they're constantly just looking at the numbers. There's a science behind everything we do, but sometimes we like just ordering 500 or a thousand or something and letting it sell out because it creates more demand. And demand then makes that consumer want to come back. Because they can't get it. So you get in lots of made and Portugal other places. You have the warehouse, waste, or everything in the UK. So we've got, because I was curious to know how Brexit affected things. We actually moved to a warehouse in Belgium whenBrexit happened. All of our EU orders go out from Belgium, all of the UK orders come out from

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

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